Mrs. Yioula Michaelidou Papakyriacou holds Bachelor’s Degree with Distinction in Business Administration from the American College in Greece and MSc in Economics from the London School of Economics in UK. Her academic background includes certifications as a trainer from leading organisations in UK, Cyprus, Bahrain and USA. Through her professional career she was a consultant for Tourism Development & Entrepreneurship based on natural resources for the Ministry of Tourism-Arab Republic of Egypt for the development of Strategy and Action Plan for establishing the New Valley as a leading tourism and hospitality Investment destination.

Since 2006 she is a consultant & trainer for identity branding and Thematic Tourism strategic development, a project that involves 80 communities in Cyprus, and is financed by the Deputy Ministry of Tourism, and EU Funds.